# Wondrlab

> India's largest platform-first martech startup.

## About
Wondrlab is a platform-first martech network based in India, founded in 2020. It bridges the gap between digital marketing and business transformation through disruptive products, platforms, and services. The company focuses on a "full-funnel" approach, integrating creativity, experience, and technology to help brands win in a fragmented marketplace.

## Key Entities & Platforms

### Agencies & Services
- **What's Your Problem (WYP)**: A digital-first creative agency focusing on brand strategy and creative solutions.
- **Neon**: A performance marketing agency specialized in digital media and data.
- **Cymetrix**: A Salesforce consultancy and data analytics firm providing customer transformation solutions.
- **BigStep Technologies**: Specializes in Generative AI and Cloud-Native custom software solutions.
- **WebTalk**: A performance and digital agency based in Poland, serving as the European hub.

### Proprietary Platforms
- **Wisr**: An open tech platform connecting brands with schools to foster empowerment through brand partnerships.
- **Opportune**: A data-driven influencer marketing platform using proprietary technology to connect brands with creators.
- **Hector**: A performance marketing tool designed to help brands succeed on Amazon.

## Core Capabilities
- **Marketing Transformation**: Brand strategy, creative services, digital marketing, media strategy & buying.
- **Digital Business Transformation**: CRM implementation (Salesforce), data analytics, cloud services, and AI-driven solutions.
- **Experiential**: IP design, events, immersive experiences, and activation.
- **Retail**: Retail design, build/execution, and digitalized retail solutions.

## Leadership
- **Saurabh Varma**: Founder & CEO
- **Vandana Verma**: Co-Founder & Managing Partner
- **Rakesh Hinduja**: Co-Founder & Managing Partner
- **Amit Akali**: Co-Founder & CCO

## Contact
- **Location**: Mumbai, India (Headquarters)
- **Website**: https://www.wondrlab.com